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Thought Leadership on Customer Experience: Part 1
Are you a client, customer or consumer? No doubt all of the above, depending on the product or service in question. Likewie, there are probably lots of reasons you initially decided to do business...
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Proof That It Pays To Know Your Customer
In May of this year the Aberdeen Group published a white paper called, “Creating a Complete Customer View: Best Practices in Master Data Management”. (http://bit.ly/k9qwOT) Master Data Management...
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Plotting Your Way To Super Loyalty
Anyone who has ever taken a business or economics course will attest to the fondness of academics for a 2×2 matrix. Put one variable on the X axis, another on the Y, and presto – all manner of...
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